Resume

Key Result: Tripled conversion rate from 0.4% to 1.2% on the website in 3 months in an industry where the average conversion rate is 0.6%

Key Result: Designed and developed functions and systems that achieved a 20% campaign optimisation and increased the overall revenue

A startup focused on auditing and consulting with brands to increase digital marketing efficiencies. Clients included Fit Dish Fetish, Areev, The Registry of Sarees, Yaali, Revvster, Baetho, Venoor Living (HILHIM), Nanda Feed Pvt. Ltd. (Nandu’s)

Key Results include an increase in Air Pegasus load factor by 27% using past and present booking and analytics data; a 32% growth in leads for CtrlS and Cloud4C by restructure of SEO & SEM; and acted as a digital consulting partner to RK Swamy BBDO for Mars brands

Key achievements include; increasing retainer revenue by 3x through proactive cross-selling and up-selling of services and solutions while maintaining a 1:3 cost to revenue ratio; built & transformed a team of 10 to include digital understanding and design sensitivities; establishing a positive brand identity for the employees of 24/7 Inc. which internally struggles with the badge of being just a call centre and the launch of Bengaluru Marathon from brand identity, website and marathon collateral design

Key achievement was growing Tax-filing business for eMudhra by 30% through digital Clients: eMudhra, Karnataka Udyog Mitra, IFB Appliances, TaxSmile, Audi (Bangalore & Chennai)

Clients: Booster Juice, Kiwi Kiss, Logica, Vivanta by Taj - MG Road, 24/7 Customer Inc.

Clients: AVTEC, Home Shikari, Narayana Health, Skylark Mansions, Kaati Zone

Majored in Consumer and Media Communications and Managing People

Majored in Marketing, Consumer Behaviour, Product Management