Mathew Mammen

I’m a problem solver who focuses on finding solutions and outcomes. I’ve been in marketing, advertising, digital, and branding for 15 years.

I’m a seasoned Brand Manager with a lot of experience in International Marketing Management. I’m really good at strategic planning, financial planning, project management, data analytics, market research, and leading teams. I’m also an expert in performance marketing, email marketing campaigns, social media management, and brand strategy development.

Over the past few years, I’ve been really into data-driven strategies that are tied to performance campaigns. My goal is to help companies grow their revenue.

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What I do

Marketing Strategy

My experience ranges from brand, mainline and digital and allows me to think and execute 360º plans and strategies

eCommerce

Experienced in managing performance driven campaigns as well as building and training teams to deliver on outcomes and expectations across marketing, customer contact centres and operations

Project Management

From understanding the current challenges, desired outcomes and formulating an ideal path to success across all digital channels, my experience has afforded me the ability to find solutions and work with/manage teams across multiple disciplines

Campaign Management

I have hands on experience in setting up, running and optimising campaigns across the US, UK, Middle East and India. I have also worked on marketplaces such as Amazon (IN & UK/EU), Flipkart, Swiggy and Dunzo

Recent Experience

- Led the creation and execution of business model and plan for a family board run business from the Ambattur Group.
- Owned P&L with responsibilities including development of marketing campaigns and driving multichannel revenue.
- Single-handedly migrated and relaunched the brand's website.
- Grew and stabilized direct-to-consumer revenues to match marketplace revenues within 4 months
- Spearheaded the eCommerce and digital strategy for a UK-based furniture retail brand with a strong presence on Amazon UK, eBay UK, and Wayfair marketplaces
- Achieved a 45% reduction in dispatch times, resulting in improved customer satisfaction
- Led initiatives to implement WhatsApp automations for parent company MegaSpeed Cargo, based in Dubai.
- Spearheaded hyperlocal delivery operations through CoCo stores and quick commerce platforms of Swiggy Instamart, Dunzo
- Successfully implemented an inventory prediction model utilizing data from WhatsApp chats to prevent midday stock outs
- Achieved a 40% decrease in Customer Acquisition Costs (CAC) on Paid Ad platforms
- Digital price planning and launch new category launch of fresh and packaged fish simultaneously with store operations